Market research techniques are used to gather information & better understand your
target market. It can be instrumental in designing better products, improving user
experience, and creating marketing messages that attract quality leads and improve
conversion rates. We use four types of market research techniques including surveys,
interviews, focus groups, and customer observation.
Brand strategy defines what your company stands for and the promise you make to
your customers. It includes creative elements like your logo, color palette and slogan, as
well as the day-to-day interaction your brand has with customers. A successful brand
strategy must be well-designed and executed across all business functions, with the
capacity to improve consumer experience, find competitive advantages and boost
financial performance.
A brand is a rather complex creation that creates a perception of the company in the
eyes of the world. It must encapsulate the company’s mission, values, unique selling
proposition and last but not the least, it’s personality.
It ensures that all your brand collaterals like your logo, packaging, website and social
media content come together to showcase your brand in a positive, unique light.
The primary objective of packaging design is to create a vehicle that serves to contain,
protect, transport, dispense, store, identify, and distinguish your product in the
marketplace. Ultimately, the goal is to meet marketing objectives by distinctively
communicating the product’s personality and by creating a joyful experience for the
buyer.
Creative strategy is essentially an
outline or blueprint of how your
brand’s end goals will ultimately be
met. It provides guiding principles
for content creation, and other
moving parts like detailed market
research, an imaging plane, and
effective strategic delivery.
Digital PR is an extremely effective online marketing strategy that enables brands to
boost their online presence. This involves networking with journalists, bloggers and
influencers to gain high-quality backlinks, social media mentions and improved Search
Engine Optimization (SEO). We combine the best of traditional PR with a focus on new
trends in content marketing, social media marketing and more.
As technological advancements
open the graphic design industry
up to change, design becomes
even more prevalent in our world.
Effective communication design
captures the viewer’s attention by
using designs that communicate a
message faster than words can,
meanwhile making sure that the
messaging is also clear and com-
pelling.
Retail activation is the deployment of experiences to promote store openings, engage
shoppers, create shareable moments, and stimulate purchases. The activation includes
everything from unique in-store experiences, street teams to interactive store window
displays.
A corporate video is most often used to promote and raise awareness of a company
brand as a whole. These videos can potentially serve many different purposes: Training,
instructional, or even safety training for employees.
Testimonial videos allow your clients to see other people talk about your products,
giving an honest, unscripted opinion. It gives your brand the credibility within your target
market.
Motion graphics is highly utilized by businesses to showcase a particular idea, generate
awareness, and also to engage potential clients with their products and services.
Currently, brands don’t just add motion to graphics, rather they also supplement audio,
voice-over, as well as other visual effects and produce animated videos.
While there are numerous benefits to advertising on YouTube, the most important
reason to advertise on YouTube is targeting the right audience, and reaching more
potential customers, in the most affordable manner
The right photography and images can do wonders for your brand by creating a brand
atmosphere. Whether you’re selling a complex idea, technical product or a simple
service that requires almost no explanation, imagery helps explain why your company’s
offering is the best choice.
Coaching is a great way to identify your business needs in the digital landscape. It gives
you the opportunity to create your own brand strategy. Consulting, on the other hand,
provides that much-needed expertise and assistance. It gives you the tools that support
you in moving forward and executing.
A regular audit and review of operations, sales, and other business practices are a must
in today’s competitive world. KAYAK has more than 20 years of experience in
successful business audits.
A Brand Health Check shows where the brand stands within the competitive field. It
provides early insight into developments in the market and target group. It also gives
valuable inputs for marketing plans.
At KAYAK, we believe that no matter how effective the marketing efforts, an untrained
sales staff truly defines the brand’s strengths. We drive a sales, marketing and
communication strategy that is responsive, relevant and profitable.
Sometimes businesses with great ideas and enormous potential can stagger due to a
lack of finesse in the sales & leadership team. Which is why we place great importance
in our personality development workshops, that have done wonders for our clients.
Digital
Digital marketing at KAYAK uses time-tested strategies of advertising through digital channels such as search engines, websites, social media, email, and mobile apps.
BRANDING
At KAYAK, one of our key strength
lies in branding. We love creating
strong, positive perception of a
company by combining elements
such as logo, design, mission statement,
and a consistent theme throughout
all marketing communications.
VIDEO & IMAGERY
In this day and age, reading marketing
material is a practice that most
customers shy away from. This is
where it becomes imperative for your
business to have eye-catching
imagery and truly engaging
video content.
GROWTH & OPTIMIZATION
Your business culture or philosophy is
the ultimate key to success.
We at KAYAK can help with everything from articulating your core values to coaching employees for better performance
Customize
We can’t wait to hear about your brand and your story, so
that we can take it to the next level.
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